August 12, 2024 (ATLANTA, GA) – Grammy® Award-Nominated, chart-topping, global superstar Spice, is lighting up the Summer with the arrival of her highly anticipated third studio album, ‘Mirror 25’ which released on Friday, August 9, 2024 via Spice Official Entertainment with distribution through Empire. The chart-topping album made history within minutes after its release, debuting at #1 in Canada, #2 in the United States and United Kingdom on the All Genres Top Albums iTunes chart, and #1 at the Reggae Top Albums iTunes chart simultaneously, making Spice the first Jamaican female artist to land the highest chart entry on the all-genres chart!
‘Mirror 25,’ the 25-song project quickly dominated the charts, landing in second place behind Rapper, Kanye West’s ‘Vultures 2’ album which held the number one spot. The milestone album, Executive Produced by Spice, solidified its global dominance worldwide, charting as the #1 Apple Music Top Album in several countries such as Canada, Israel, Jamaica, Italy, UK, Cayman Islands, Antigua Bermuda, Trinidad, and Saudi Arabia among others. It is also the #1 album in Jamaica on Apple–both explicit and clean versions of the album are at #1 and #3 in the US on the iTunes Reggae Chart.
In addition, Spice’s Gospel song, ‘You are Worthy,’ the second track featured on the celebratory album, quickly soared up the charts, debuting at #1 for Gospel on the Apple Music Top Songs in Jamaica, also charting in 11 countries on Apple Music.
Even Nicki Minaj, “the Queen of Rap” co-signed Spice’s independent project, acknowledging the Platinum-Gold selling Grammy nominated artist’s ‘musical evolution.’ ‘Mirror 25’ is an iconic 25 track album showcasing Spice’s legendary sound infused with a unique kaleidoscope of rhythmic tracks intertwined with a melting pot of genres; further reinforcing the powerhouse performer’s signature influence in the genre of Reggae/Dancehall and beyond; cementing her presence as one Jamaica’s most versatile and creative artists of today’s time.
Across 25 tracks, ‘Mirror 25’ is a unique body of work serving as Spice’s raw, open diary of her past trials and tribulations– with each track revealing a vulnerable part of her life. The album title, ‘Mirror 25’ symbolizes reflection and self-discovery, marking a new era for Spice to artistically showcase her growing pains and lessons learned as an artist and as a woman.
“I’m so grateful for the unwavering support,” says Spice, the Queen of Dancehall in response to the worldwide success of the album. “I knew that the album was a masterpiece, but I’m excited to see the positive responses because I was very meticulous in creating ‘Mirror 25.’ I knew my fan base is very diverse, so I wanted to make sure that there was something on it for everyone. Learning that this is the first time a Female Jamaican artist has entered the USA All Genres Chart at #2 I’m grateful to open up another international door for women in Dancehall. I’m humbled and grateful for this milestone.”
The album takes listeners on an introspective journey portraying Spice’s highs and lows, victories, struggles, and growth that she has overcome musically, spiritually, mentally, emotionally, and physically. ‘Mirror 25’ delivers infectious melodies with empowering messages while commemorating the Dancehall legend’s 25-year milestone as an international recording artist.
As a surprise for her beloved ‘Besties,’ Spice released her new single and visual, “Whoop,” the very same day her ‘Mirror 25’ album was released. Serving as the fifth single from the album, “Whoop” is a high energy track that serves as a mantra for positivity. The song blends an eccentric, Caribbean sound fused with an upbeat, hip-hop rhythm. Written and produced by Spice, the lyrics encourage listeners to prioritize their mental and emotional health all while fostering a positive mindset. Composed as a feel-good dance song for listeners, “Whoop” celebrates protecting your peace, and moving away from bad energy and negativity. The track is the perfect exploration of self-reflection, encouraging listeners to move away from toxicity.
On the song, Spice croons: “Jump over bad energy, miss me with your negativity. A so mi sight off dutty livity. Mi jump up inna prosperity.”
The stunning music video, directed by Royal Eyez (Royal Okwor), artistically showcases Spice’s vocals and message in the futuristic era that adds depth to the viewing experience. The lyrics delve into a next level video that showcases Spice’s creative mind, infusing her Jamaican culture of music and dance with a futuristic edge.
The music video dives into the outer space world as Spice cosplays an Alien from the future who unapologetically commands attention and world domination. This symbolically resonates with Spice’s massive crossover success as the reigning Queen of Dancehall, as she sings about navigating through negativity and adversity throughout the last 25 years. Produced by Spice official Entertainment, the rhythm track was recorded at Ireland Recording Studios and composed by Karon “Yow Levite” Young, and mastered by Redboom Super Mix.
Spice’s previous singles from her ‘Mirror 25’ album– “Gangster” featuring Chronic Law, and her empowerment anthem, “Ex Boyfriend,” were well received; along with her controversial single, ‘2085 Tea’ followed by her breakout hit, ‘Round Round,’ the infectious party anthem featuring 12-time Grammy® Award-Nominated Rapper, Busta Rhymes; with both reaching #1 on iTunes Reggae charts.
WATCH ‘Whoop’ HERE
Pre-order ‘Mirror 25’ Album HERE
ABOUT SPICE
GRAMMY Award nominated Dancehall artist, Spice has preserved a twenty-five-year legacy, accredited worldwide as the renowned Queen of Dancehall. Her one-of-a-kind persona represented by her flamboyant hair and powerhouse stage performances shifted the impact of the genre of reggae and dancehall music, influencing it for what it is known for in today’s culture. The iconic artist from Portmore, Jamaica is influential in her messages of sexual liberation and empowerment throughout dancehall and reggae music.
Spice has collectively streamed over 433 million times on YouTube and over 400 million times on Spotify, making her one of the most streamed female artists in her genre. She has collaborated with musical acts such as Missy Elliot, Nicki Minaj, Vybz Kartel, Kid Ink, Jeremiah, Busta Rhymes, I-Octane, Lady Leeshur, Sean Kingston, A$AP Ferg, Mya, Charly Blacks, Neyo, Shaggy, Sean Paul, Stylo G, and more. She’s appeared on Good Morning America, Jimmy Kimmel Live, The Tamron Hall Show and Good Morning Britain showcasing her talents and classics throughout a 25-year span.
Spice’s highly celebrated album, ‘10,’ surpassed over 300 million streams on Spotify, and landed her her first GRAMMY nomination for Best Reggae Album in 2022. The impact of the album, influenced by her breakout hit single, ‘Go Down Deh’ featuring Shaggy and Sean Paul, leveraged Spice to conquer an even larger and diverse fanbase, to receive global acclaim. Spice is set to release her new album, ‘Mirror 25’ on Friday, August 9, 2024. The album will be a raw, open diary of Spice’s tribulations and triumphs and a look into the past and future of her steady impact, all while commemorating her 25 years in the industry as an international recording artist.
