Erica Appleby is a woman on a mission—to empower creators, build community, and make dreams possible on any budget. As the founder of both ETA Luxe Atelier, a bespoke bridal and special occasion design studio, and Luxe Art Tech Creator Studio, a creative hub for aspiring designers and artists, Appleby is helping others carve out space in the fashion industry, no matter where they start.
“I know far too well what it’s like to have big dreams and very little resources,” says Appleby. “After 20 years in the fashion industry and starting with just $100, I decided to create a brand and studio centered around making a difference, impact, and not breaking the bank.”
Through ETA Luxe Atelier, Erica offers hand-crafted, one-of-a-kind gowns and statement pieces for clients who want something truly special. But she didn’t stop there.
At Luxe Art Tech, she’s created something equally powerful: a space where budding creators can take fashion, sewing, and art classes, access affordable workspace, and build a supportive creative community. “We offer curated creative space for creators to make their own content and pieces,” she explains. It’s all about enriching and supporting creative education.
Erica’s early career included working with big-name designers like Cynthia Rowley and Zac Posen, but it was her experience at Rowley’s boutique-style brownstone that left a lasting impression. “All departments worked in the same building,” she recalls. “It made it easy for us to see the process and steps to bringing a garment to life… We were able to see the impact of each other’s jobs in real time.”
This collaborative spirit would later inspire the open, inclusive design of her own studio.
Words to Live By
When asked about the advice that’s shaped her journey, Erica doesn’t hesitate. Three key phrases stand out:
- “Trust yourself.”
- “When the door closes, go around the back.”
- “We’re all human and have to start somewhere.”
“Your intuition will always be your guide,” she says. “There is always another way to get what you desire.”
Giving Back Through Creativity
For Erica, community upliftment is woven into every thread of her work. “Luxe Art Tech and all of my classes are my way of fostering the Caribbean community,” she says. “We offer monthly free youth sewing classes and mentorship that helps creatives feel seen, heard, and supported.”
She hopes that when others see her journey, they’re reminded that “starving artist” is just a term—not a life sentence. “The sky isn’t the limit—it’s just the start.”
Erica finds the most joy in the moment someone sees their own beauty or discovers their creative potential. “There is no coming back from that moment—they are forever changed,” she says. Whether through a gown fitting or a sewing class, those sparks fuel her passion every day.
Dressing Miss Black USA—and What’s Next
One of her most memorable projects so far? Designing dresses for Miss Black USA. “It was one for the books,” she says. “I challenged myself as an artist, stretched myself as a founder, and got to share techniques with my students.”
Looking ahead, Erica is excited to expand her class offerings at Luxe Art Tech, launch a new bridal collection, and open her books for Prom 2026. “I’m truly ready to create magic in a new way.”
To aspiring designers and creators, Erica offers this: “Follow your gut and remain teachable. Your gut will always tell you where to go next—let that be your guide. Remain teachable. No matter what stage of life you’re in, you can always grow.”
Keep up with Erica Appleby @ericaappleby, @luxearttech, @etaluxeatelier
