Kreyol Essence – Authentically, Unapologetically Haitian. Building an eco-luxury brand along with helping hundreds of Haitian farmers and producers achieve financial stability is what drives Yve-Car Momperousse forward and is what Haiti needs.
Kreyol Essence has transformed a long-standing Haitian tradition into a powerful business and means of income for Haitian women. The business of lwil-maskriti is not what it use to be because of this femme-fueled powerhouse. Launched in 2013, with a mission of empowerment and accessibility, Yve-Car Momperousse and partner Stéphane Jean-Baptiste who are both of Haitian heritage revamped a market for one of Haiti’s most beneficial exports – the creation of Haitian castor oil is not only good for the economy but also for Haitian agriculture.
Planting castor helps with soil erosion and deforestation (rebuilding Haiti). We recently sat down with Yve-Car to explore the ins and outs of one of the biggest beauty brands to come out of Haiti.
When you started Kreyol Essence, what was your vision?
Yve-Car: My initial vision was to ensure that a trusted tried and true product-Haitian castor oil was made accessible. I don’t remember a time when it hasn’t been a part of life. I wanted to be able to bring some recognition and respect to the riches that Haiti has to offer. My background has always been about helping to create an environment for those who are ignored, giving them a voice. As a Haitian-American female, I identify with several types of groups (low-income youth, Ivy league graduate, minorities). Pushing for social and economic justice has always been a part of me.
Written by Blogger Felicia Bridgewater Edited by Wanda Tima
Looking for other amazing Caribbean-owned castor oil brands? Check out our round-up of amazing products here.